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Danny O'Neill - Başlamak

The Roasterie'nin Yönetim Kurulu Başkanı olan Danny O’Neill, bir kahve kavurma makinesini evinin bodrumuna nasıl sığdırdığının hikayesi dahil olmak üzere, işinin ilk günlerini anlatıyor. Danny ayrıca ilk satışını nasıl gerçekleştirdiğini ve ilk finansal rakamlarını nasıl elde ettiğini de açıklıyor.  Orijinal video Kauffman Foundation tarafından hazırlanmıştır.

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the only thing I was interested in is quality and quality coffee I love coffee i'm just-just I dream about it every single night and I kind of added up all the coffee that I drank and I thought if I can find 50 people who drink as much coffee as me I can cover my house payment so I just literally roasted coffee in my basement and it took a few months before one person bought one pound of coffee it was a little bit trial by air and then it was really an elimination of choices I didn't have a lot of money I think wholesale coffee at that point in time the green market was maybe 80 or 90 cents selling price wholesale was 375 and I knew my husband was eight hundred and fifty dollars if you might think about coffee think about the trends on wine bread chocolate beer scotch are all kind of the same right there's still a glut of that commercial stuff in the middle of the Wonder Bread if you will but all these bakeries popped up kind of like we did for centuries before same with local breweries I think we were lucky in a coffee industry because fine wine had really blazed that trail before us and a lot of what we do even to the descriptives of our coffee have taken from the fine wine industry yeah I was find the best coffee and I could find in a world roasted the best way known to me and get to the customers fast as humanly possible so I discovered these air roasters it's kind of the concept of hot air popcorn popper the beans are really handled gently and they rub together really smoothly because it doesn't break them and every single beam is roasted perfectly from one side to the ever the cup and on-air roasted coffee is very smooth mellow creamy not bitter the taste was dramatic so that took me to corvallis oregon this crabby old guy who built these Roasters in this old church in Corvallis Oregon so I bought one of those in senator Kansas City and so my 17,000 now was down to about four thousand dollars I didn't have time to measure the door so of course the roaster wouldn't fit in the basement so I had to spend a couple more weeks to find somebody that would be able to cut that in half and get it down in the basement when I the roaster in the basement it took the electricity that could have gone to the air conditioned the first sale vividly remember I was top him and she had the cart in kg med center and at st. Luke's I think she probably just admired my passion perhaps and so finally you know after seeing her several times she gave me an order for 10 pounds they went straight to Brookside went on my basement roasted a coffee drove straight back to her and she said what's that I said what's your order where'd you get it and I said you know defensive self-righteous what do you mean where I roasted it where I said in my basement and she touched she goes it's still warm this smells incredible so then a couple bells went off after that I walked right in a front door wherever I was delivering and it was like it was like a cartoon with Wiley coyote you could just see the aroma going behind me so that first month of December 1993 I told eleven hundred dollars i think i had nine accounts the next month is probably 30 some hundred dollars that first full year then we did 540,000 and then it was a little over a million and then just under 2 million and so on