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my name is Kirby rush I'm CEO and founder of eyeverify I was fortunate to grow up in one of the most entrepreneurial environments anyone can ever dream of and it's called the farm I was throwing hay when I was in junior high my dad bought me the couple pigs and said you take care of the feet in the vet feet and then I sold those and bought more and then I bought a couple cows and then I started doing hay and then I had my own straw business I didn't think I was creating my own companies but that's what I was doing and I look back at what my dad and my grandpa did they were CEO and CFO and CEO and they ran massive small businesses day in day out I don't think I recognized it until really now and I'm doing like I'm doing a lot of the same stuff they did I've been being an entrepreneur space as a CEO and Founder for 12 years now I've always just enjoyed being out in front and leading if you can't trust the guy leading the company especially in a field that you're not familiar with it's not going to work I've pitched a lot of customers I picture a lot of injured capitalists I've raised a lot of money I've talked to a lot of people and you know one of my downfalls is I pack an enormous amount of very dense information in a very short periods of time and as eyes would glaze over I realized that's not really effective so I just really have learned over time just a pair of backed information to really use visuals use analogies emotional words that kind of tie it all together a startup is crazy emotional rollercoaster lots of ups and downs and left's and rights you're here and no it's not going to work or that doesn't make any sense er that's ridiculous I'm a competitor at heart so I love a competition one of the hardest things I had to learn how do I separate myself from the company right so if the company succeeds or fails that doesn't mean I as a person and less or more right so being able to separate those two and I am ground and having a foundation that is independent of the company now it's impossible not to let that my company success or failure impact me like that's just not human but at the end of the day I've got as family a set of friends you know people who love me for who I am not the success or failure of my company that is one of the hardest lessons as an entrepreneur you've got to learn is to separate your emotions from the ride of the company and when you ask yourself is this really going to work right am I really doing the right thing you know sure you shut the damn thing down now if you get you know a number of really close friends who've been there done that and you all look at it and you can take the emotions out of it and you say this doesn't have the legs it doesn't have the scale you know what we got it we got this down like we're just wasting money wasting time and money and resources that is simply not going to scale so it's not an easy decision but the entrepreneurs also have this incredible drive and tenacity sometimes pushed through that and prove them wrong and then that's the the you know the razor's edge that we live on